The number of Canadian tourists visiting the Flathead and Glacier regions this spring has declined compared to last year. That has industry leaders casting a cautious eye toward the summer.
Border crossings, hotel bookings and credit card spending by Canadian tourists in northwest Montana are all lower this year than in 2024. That’s according to Diane Medler, Executive Director at Discover Kalispell.
Medler said the drop-off has been felt by businesses in the region, where Canadians make up 9 out of every 10 international visitors.
“It makes a big impact for the revenue for our local businesses, particularly over the spring quarter,” Medler said.
U.S.-Canadian relations have taken a hit under the Trump administration. The president instituted tariffs — currently tied up in court — and made repeated statements about making Canada the 51st state.
A recent study by research firm Longwoods International found that 60% of Canadians say Trump’s statements and policies make them less likely to visit the U.S.
Medler said Discover Kalispell has seen similar sentiments expressed on social media and by partners across the border. She said she’s focused on upholding relationships with Canada until attitudes shift.
“It's put a divide between us, but we're confident that we'll get back together again,” Medler said.
Medler said she’s “cautiously optimistic” that an uptick in domestic travelers from around the U.S. will soften the blow if fewer international visitors make their way to Montana this summer.
