Bicycle tourism is big money these days.
In tonight's feature interview with Edward O'Brien, Jim Sayer talks about the economic benefits bicycle tourism holds for cities and counties interested in taking advantage of the sector's growing revenue potential.
Credit Jim Sayer
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Sayer's executive director of the Missoula-based Adventure Cycling Association, the largest bicycle advocacy membership organization in North America.
Sayer says the concept of bike tourism doesn't always fit into a single definition.