Keep your overhead low, and don't be afraid to make mistakes, LumenAd co-founders Ryan Hansen and Matt Parker say.
"Advertising technology with a pulse," is how they describe their company, which assists ad agencies in connecting advertisers with consumers. Founded in 2014, LumenAd already plans to add 62 new jobs over the next two years at its Missoula, Montana-based headquarters.
Hear from Ryan and Matt about the rapid rise of their new digital startup and their plans for the future on this episode of “Can Do: Lessons from Savvy Montana Entrepreneurs"
This week you’ll learn how to meet both large and small-scale customer needs, how to effectively promote your brand to reach a variety of audiences and how to choose a business partner who will complement your strengths and weaknesses.
This podcast is made possible with support from the Greater Montana Foundation.