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Can Do: Rebranding A Company In the Fintech Market

Eric Hathaway, vice president of marketing at Zoot Enterprises. LinkedIn headshot Nov. 16, 2018.
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Eric Hathaway, vice president of marketing at Zoot Enterprises. LinkedIn headshot Nov. 16, 2018.

When Zoot Enterprises hired Eric Hathaway three years ago, the financial services technology provider needed to refresh its entire brand, and Hathaway thrives on change. “I love to help businesses move to the next level – it drives me,” says Hathaway, Zoot’s vice president of marketing. 

Hathaway, who has a global business leadership resume including Credit Suisse, Standard & Poor's, Microsoft and T-Mobile, helped Zoot reposition itself in the “fintech” – financial technology – market and change the way it sold itself, communicated and found new clients.

Today on “Can Do: Lessons From Savvy Montana Entrepreneurs,” host Arnie Sherman and Hathaway discuss what it takes to rebrand a 25-year-old organization and turn it into the leader in its industry.

Zoot Enterprises is a business-to-business firm based in Bozeman, Montana. With about 250 local employees and 285 around the globe, Zoot provides enterprise cloud decisioning solutions to Fortune 500 financial institutions, telecommunications and large payment aggregators throughout the globe. It was a pioneer of “decisioning” – the background engine that helps financial institutions decide if a client gets an account. Their main business focus is credit cards and direct deposit accounts or checking accounts.

Listen and learn as Hathaway talks about team-building, strategic positioning and social media – and our universal need to balance work with the rest of life.

Thanks to Peak Recording in Bozeman, Montana for their help in recording this episode.

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