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Can Do: How Montana Groups Are Educating COVID Tourists

Racene Friede, president and CEO of Glacier Country Tourism, and Scott Pankratz, executive director of the Adventure Cycling Association.
Racene Friede, president and CEO of Glacier Country Tourism, and Scott Pankratz, executive director of the Adventure Cycling Association.

The outdoor recreation economy is the second largest sector of Montana’s economy, generating $7.1B in annual consumer spending. 71,000 Montanans are employed in the sector, making its performance essential to the state’s full economic recovery. 

What has been the impact of COVID-19 on outdoor recreation and tourism? What response within the industry has been successful? What does 2021 look like for this essential part of the Montana economy? Learn more now on Can Do.

Joining me for this timely conversation are:

Racene Friede, President and CEO of Glacier Country Tourism. Glacier Country Tourism represents 75 Montana communities in the northwest area of the state. This includes Glacier National Park - a major attraction for people both in and out of state.

Scott Pankratz, Executive Director of the Adventure Cycling Association. For the past 40 years, the Missoula-based association has offered guided bike tours, produced essential navigation tools and much more. The 52,000-member association aims to inspire, empower, and connect people to bicycle travel.

This is Can Do, a podcast that explores the business lessons essential for success in these volatile times. Can Do shares the insights of industry experts along with the experiences and advice of local businessmen and businesswomen. Whether you’re a business owner, an entrepreneur, or your career is affected by the current economic climate, these lessons will give you the guidance you need to make informed decisions about your future. I’m your host, Arnie Sherman.

Support for this episode of Can Do is provided by the Dennis and Phyllis Washington Foundation, dedicated to investing in people to improve the quality of their lives. Additional support comes from the Greater Montana Foundation, encouraging communication on issues, trends and values of importance to Montanans. And Parsons Behle and Latimer, a regional law firm with national expertise, representing the interests of Montana entrepreneurs and businesses. More information at ParsonsBehle.com.