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Havre Company Thrives By Building A Better Sports Bra

Renelle Braaten, founder of Enell talks about how she launched her Havre, MT business by building a better sports bra.

Enell Sports Bras is a successful womenswear company based in Havre, a small college town in north-central Montana.

For founder Renelle Braaten, necessity became the mother of invention. As an avid volleyball player, she needed bras designed for active full-figured women and couldn’t find any. So, Renelle took on the challenge of designing one herself. In 1993, with the help of her mother, a skilled seamstress, Renelle designed a patchwork prototype.

Enell Sports Bras has grown into a thriving business with many enthusiastic customers, including Oprah Winfrey, supermodel Ashley Graham, actress Ellie Kemper, and a who’s who of Olympic and professional athletes.

Today on Can Do: Lessons from Savvy Montana Entrepreneurs learn from Renelle about her business’s rise from start-up to industry leader and the lessons she learned along the way.

Production support for “Can Do” comes from the Dennis and Phyllis Washington Foundation, dedicated to investing in people to improve the quality of their lives. And from the Greater Montana Foundation, encouraging communication on issues, trends and values of importance to Montanans. And from Blackfoot, providing communications solutions for Montana businesses. Plus opportunities like C2M Beta, an innovation lab aimed at helping startups thrive.

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