Costco, the warehouse shopping club, is vertically integrating its loss-leader $4.99 rotisserie chicken production with a new, huge poultry processing complex in Fremont, Nebraska and poultry contracts with more than a hundred Nebraska farmers. Food Guys Jon and Greg react to a widely-cited 2018 article in Civil Eats about Costco's supply-chain experiment.
(Broadcast: "The Food Guys," 2/16/20. Listen weekly on the radio at 9:53 a.m. Sundays, or via podcast.)