Looking back on Ms., Gloria Steinem's feminist magazine that scared off advertisers

NPR | By Jennifer Ludden

Published September 6, 2026 at 6:20 AM MDT

Facebook
Flipboard
LinkedIn
Email

Gloria Steinem founded Ms. Magazine in 1971 as a national voice for the feminist movement. Its groundbreaking coverage drew loyal readers and scared off many advertisers.

Facebook
Flipboard
LinkedIn
Email

Jennifer Ludden

NPR National Correspondent Jennifer Ludden covers economic inequality, exploring systemic disparities in housing, food insecurity and wealth.

Make a monthly donation

Become a sustaining member for as low as $5/month

Make a one-time donation

Make an annual or one-time donation to support MTPR

Pay pledge or update info

Pay an existing pledge or update your payment information