Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Tell us how you use the radio, along with social media, smartphones, tablets, streaming and the web to stay connected to entertainment, news and updates from MTPR and other sources. Whether you use all these things or none, your response is helpful.

Ohio ad campaign uses edgy billboards to try to lure businesses from other states

LEILA FADEL, HOST:

Good morning. I'm Leila Fadel.

If you live in a high-cost American city, you might have seen the billboards. In Seattle they say, live where you can actually save for a rainy day. In Austin, the sign says, everything's bigger in Texas except your house. Turns out, the mysterious messages are paid for by the state of Ohio. A spokesperson for the ad campaign told cleveland.com that people are looking to flee the coasts, and Ohio wants to be a low-cost replacement.

It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

Become a sustaining member for as low as $5/month
Make an annual or one-time donation to support MTPR
Pay an existing pledge or update your payment information