We tried this experiment in on-air fundraising last Friday (Sep 19, 2014), and found that indeed, we gained new sustaining members for MTPR!
Here are the stats:
53 donors
39 brand new members
76% chose to be sustaining members
50% chose a digital album download
Thank you to all who donated and to the thousands of station members and sponsors who keep MTPR going strong all year long.
If you have ideas or feedback for us about this fundraising event, please be in touch... development@mtpr.org.