Montana Public Radio

Adventure Cycling Association

The outdoor recreation economy is the second largest sector of Montana’s economy, generating $7.1B in annual consumer spending. 71,000 Montanans are employed in the sector, making its performance essential to the state’s full economic recovery. 

What has been the impact of COVID-19 on outdoor recreation and tourism? What response within the industry has been successful? What does 2021 look like for this essential part of the Montana economy? Learn more now on Can Do.

A legislative proposal by Senate President Scott Sales to slap a $25 tax on out-of-state bicyclists visiting Montana turns out to be a big joke, but it's going over like a lead balloon.
Corin-Cates-Carney

A legislative proposal to slap a $25 tax on out-of-state bicyclists visiting Montana received a lot of negative buzz over the past week. Turns out it was also a big joke. And it’s going over like a lead balloon with cycling advocates like Ginny Sullivan.

Adventure Cycling Association

After 25-year-old McKinley Bryson rode the TransAmerica Bicycle Trail from the Pacific Ocean to the Atlantic, she wrote, “...there is way more good in this world than bad. I met the most wonderful, generous people… .” And editor of a new book called America’s Bicycle Route: The Story of the TransAmerica Bicycle Trail, Greg Siple, says many other riders have told similar stories.

Jim Sayer

Bicycle tourism is big money these days.
       In tonight's feature interview with Edward O'Brien, Jim Sayer talks about the economic benefits bicycle tourism holds for cities and counties interested in taking advantage of the sector's growing revenue potential.

Sayer's executive director of the Missoula-based Adventure Cycling Association, the largest bicycle advocacy membership organization in North America.
      Sayer says the concept of bike tourism doesn't always fit into a single definition.