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Montana tourism strong last year, hopes high for 2014

Norma1ITRR.JPG
UM Institute for Tourism and Recreation Research
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Research shows 2013 was a good year for Montana tourism and early signs suggest another positive year's in store for the industry.
    This according to the Institute for Tourism and Recreation Research at the University of Montana.

ITRR director, Norma Nickerson, says Montana's tourism-driven businesses seem optimistic about what's in store for 2014.
    In this interview with Edward O'Brien, Nickerson discusses these generally positive trends and the factors used to determine them.

Edward O'Brien is Montana Public Radio's Associate News Director.
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