When Zoot Enterprises hired Eric Hathaway three years ago, it didn’t realize that in order to grow, the financial services technology provider would need to refresh its entire brand. But Hathaway thrives on change. “I love to help businesses move to the next level – it drives me,” says Hathaway, Zoot’s vice president of marketing.
Hathaway, who has a global business leadership resume including Credit Suisse, Standard & Poor's, Microsoft and T-Mobile, helped Zoot reposition itself in the “fintech” – financial technology – market and change the way it sold itself, communicated and found new clients.
Today on “Can Do: Lessons From Savvy Montana Entrepreneurs,” host Arnie Sherman and Hathaway discuss what it takes to rebrand a 25-year-old organization and turn it into the leader in its industry.